TM Test
(About)
Client
TM Beauty
Role:
AI Graphic Design / Art Direction
(Process)
(01)
Brief Analysis
Reviewed and interpreted three creative briefs for TM Beauty, identifying the visual and conceptual direction for each campaign: Accessories, Valentine's Day, and Skincare.
(01)
Brief Analysis
Reviewed and interpreted three creative briefs for TM Beauty, identifying the visual and conceptual direction for each campaign: Accessories, Valentine's Day, and Skincare.
(01)
Brief Analysis
Reviewed and interpreted three creative briefs for TM Beauty, identifying the visual and conceptual direction for each campaign: Accessories, Valentine's Day, and Skincare.
(02)
Research & Concept Development
Each concept was built on targeted research. For Skincare, I explored innovative ingredients and packaging trends from leading global markets. For Valentine's Day, I studied appealing packaging formats and color palettes. For Accessories, I developed an original concept inspired by Comfy Cottagecore aesthetics.
(02)
Research & Concept Development
Each concept was built on targeted research. For Skincare, I explored innovative ingredients and packaging trends from leading global markets. For Valentine's Day, I studied appealing packaging formats and color palettes. For Accessories, I developed an original concept inspired by Comfy Cottagecore aesthetics.
(02)
Research & Concept Development
Each concept was built on targeted research. For Skincare, I explored innovative ingredients and packaging trends from leading global markets. For Valentine's Day, I studied appealing packaging formats and color palettes. For Accessories, I developed an original concept inspired by Comfy Cottagecore aesthetics.
(03)
Illustration & AI Image Design
Original illustrations were created for each campaign and combined with AI-generated imagery to expand the visual world of each concept, maintaining a cohesive and intentional aesthetic throughout.
(03)
Illustration & AI Image Design
Original illustrations were created for each campaign and combined with AI-generated imagery to expand the visual world of each concept, maintaining a cohesive and intentional aesthetic throughout.
(03)
Illustration & AI Image Design
Original illustrations were created for each campaign and combined with AI-generated imagery to expand the visual world of each concept, maintaining a cohesive and intentional aesthetic throughout.
(04)
Art Direction & Final Assembly
All visual elements were brought together under a unified art direction, ensuring each campaign felt distinct yet aligned with TM Beauty's brand universe.
(04)
Art Direction & Final Assembly
All visual elements were brought together under a unified art direction, ensuring each campaign felt distinct yet aligned with TM Beauty's brand universe.
(04)
Art Direction & Final Assembly
All visual elements were brought together under a unified art direction, ensuring each campaign felt distinct yet aligned with TM Beauty's brand universe.
