Pedidos Ya
(About)
Client:
Pedidos Ya
Role:
Brand Analyst / Graphic Designer
(Process)
(01)
Brief & Brand Understanding
Every project started with a brief. Understanding the campaign objectives, the brand guidelines, and the specific market context shaped every creative decision — ensuring the work was always aligned with both the global identity and the local reality.
(01)
Brief & Brand Understanding
Every project started with a brief. Understanding the campaign objectives, the brand guidelines, and the specific market context shaped every creative decision — ensuring the work was always aligned with both the global identity and the local reality.
(01)
Brief & Brand Understanding
Every project started with a brief. Understanding the campaign objectives, the brand guidelines, and the specific market context shaped every creative decision — ensuring the work was always aligned with both the global identity and the local reality.
(02)
Cross-Team Coordination
Working at this scale meant constant collaboration. As a Graphic Designer, I coordinated internally across marketing, performance, and UX teams. As Brand Analyst, I worked directly with external brands and local marketing areas across LATAM — making sure every party was aligned before production began.
(02)
Cross-Team Coordination
Working at this scale meant constant collaboration. As a Graphic Designer, I coordinated internally across marketing, performance, and UX teams. As Brand Analyst, I worked directly with external brands and local marketing areas across LATAM — making sure every party was aligned before production began.
(02)
Cross-Team Coordination
Working at this scale meant constant collaboration. As a Graphic Designer, I coordinated internally across marketing, performance, and UX teams. As Brand Analyst, I worked directly with external brands and local marketing areas across LATAM — making sure every party was aligned before production began.
(03)
Design & Adaptation
With brief and coordination in place, the work began — designing and adapting visual pieces across social media, app, web, print, paid ads, and CRM. Every format, every market, every channel handled with the same attention to brand consistency and visual clarity.
(03)
Design & Adaptation
With brief and coordination in place, the work began — designing and adapting visual pieces across social media, app, web, print, paid ads, and CRM. Every format, every market, every channel handled with the same attention to brand consistency and visual clarity.
(03)
Design & Adaptation
With brief and coordination in place, the work began — designing and adapting visual pieces across social media, app, web, print, paid ads, and CRM. Every format, every market, every channel handled with the same attention to brand consistency and visual clarity.
(04)
Brand Quality & Consistency
Across both roles, the through line was always the same: making sure the brand showed up right. From tone of voice to color application, every deliverable was reviewed against the brand system to ensure nothing slipped — at regional scale, the details matter.
(04)
Brand Quality & Consistency
Across both roles, the through line was always the same: making sure the brand showed up right. From tone of voice to color application, every deliverable was reviewed against the brand system to ensure nothing slipped — at regional scale, the details matter.
(04)
Brand Quality & Consistency
Across both roles, the through line was always the same: making sure the brand showed up right. From tone of voice to color application, every deliverable was reviewed against the brand system to ensure nothing slipped — at regional scale, the details matter.
