Raze
(About)
Client:
Raze
Category:
Art Direction
(Process)
(01)
Creative Concept & Palette
Every horror story starts with atmosphere. We defined the creative concept and color palette first — building a visual world that felt dark, sharp, and charged with tension without losing the high-energy entertainment DNA of RAZE.
(01)
Creative Concept & Palette
Every horror story starts with atmosphere. We defined the creative concept and color palette first — building a visual world that felt dark, sharp, and charged with tension without losing the high-energy entertainment DNA of RAZE.
(01)
Creative Concept & Palette
Every horror story starts with atmosphere. We defined the creative concept and color palette first — building a visual world that felt dark, sharp, and charged with tension without losing the high-energy entertainment DNA of RAZE.
(02)
Logo Design
With the concept locked in, we designed the RAZE Horror Challenge logo — a mark built to hold its own across screens, thumbnails, and large-format applications. Bold enough to compete with the biggest names on YouTube.
(02)
Logo Design
With the concept locked in, we designed the RAZE Horror Challenge logo — a mark built to hold its own across screens, thumbnails, and large-format applications. Bold enough to compete with the biggest names on YouTube.
(02)
Logo Design
With the concept locked in, we designed the RAZE Horror Challenge logo — a mark built to hold its own across screens, thumbnails, and large-format applications. Bold enough to compete with the biggest names on YouTube.
(03)
Layouts & Motion Assets
From there, we built out the full design system — layouts for every content format and a library of graphic elements crafted specifically to be animated, giving the motion team everything they needed to bring the identity to life.
(03)
Layouts & Motion Assets
From there, we built out the full design system — layouts for every content format and a library of graphic elements crafted specifically to be animated, giving the motion team everything they needed to bring the identity to life.
(03)
Layouts & Motion Assets
From there, we built out the full design system — layouts for every content format and a library of graphic elements crafted specifically to be animated, giving the motion team everything they needed to bring the identity to life.
(04)
Image Editing & Final Production
With the system complete, we moved into production — editing and adapting imagery across all deliverables to ensure every visual output felt cohesive, polished, and ready for the event.
(04)
Image Editing & Final Production
With the system complete, we moved into production — editing and adapting imagery across all deliverables to ensure every visual output felt cohesive, polished, and ready for the event.
(04)
Image Editing & Final Production
With the system complete, we moved into production — editing and adapting imagery across all deliverables to ensure every visual output felt cohesive, polished, and ready for the event.
