Simon Miccio Gallery

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(About)

Client

Simon Miccio Gallery

Role

Art Direction

Simon Miccio Gallery opened in Aspen with one of the most disruptive names in contemporary art: Mr. Brainwash. The launch demanded a visual identity that could hold two worlds at once — the refinement of a high-end gallery in one of the world's most iconic ski destinations, and the raw, irreverent energy of street art. The work spanned brand identity, exhibition communications, invitations, press materials, and visual communication strategy — including support for the gallery's expansion into an international context through an F1 art activation.
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(Process)

(01)

Conversation & Concep

It started with Simon. Understanding his vision for the gallery, the significance of opening in Aspen, and the creative universe of Mr. Brainwash led to the central concept: controlled chaos — where institutional elegance meets street art disruption.

(01)

Conversation & Concep

It started with Simon. Understanding his vision for the gallery, the significance of opening in Aspen, and the creative universe of Mr. Brainwash led to the central concept: controlled chaos — where institutional elegance meets street art disruption.

(01)

Conversation & Concep

It started with Simon. Understanding his vision for the gallery, the significance of opening in Aspen, and the creative universe of Mr. Brainwash led to the central concept: controlled chaos — where institutional elegance meets street art disruption.

(02)

Visual Identity & Language

With the concept defined, we built the visual language of the gallery — the aesthetic decisions that would make Simon Miccio feel like a serious cultural space without losing the edge that made the opening show so compelling.

(02)

Visual Identity & Language

With the concept defined, we built the visual language of the gallery — the aesthetic decisions that would make Simon Miccio feel like a serious cultural space without losing the edge that made the opening show so compelling.

(02)

Visual Identity & Language

With the concept defined, we built the visual language of the gallery — the aesthetic decisions that would make Simon Miccio feel like a serious cultural space without losing the edge that made the opening show so compelling.

(03)

Launch Campaign Design

From identity to execution — exhibition communications, invitations, and press materials designed to generate anticipation and set the tone for the gallery's arrival in Aspen.

(03)

Launch Campaign Design

From identity to execution — exhibition communications, invitations, and press materials designed to generate anticipation and set the tone for the gallery's arrival in Aspen.

(03)

Launch Campaign Design

From identity to execution — exhibition communications, invitations, and press materials designed to generate anticipation and set the tone for the gallery's arrival in Aspen.

(04)

Brand Extension

As the gallery grew, so did the work. Supporting the visual communication strategy for an F1 art activation extended the Simon Miccio identity into an international stage, keeping the brand consistent across a very different cultural context.

(04)

Brand Extension

As the gallery grew, so did the work. Supporting the visual communication strategy for an F1 art activation extended the Simon Miccio identity into an international stage, keeping the brand consistent across a very different cultural context.

(04)

Brand Extension

As the gallery grew, so did the work. Supporting the visual communication strategy for an F1 art activation extended the Simon Miccio identity into an international stage, keeping the brand consistent across a very different cultural context.

(Discover)

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